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The point is to ensure that we get outside of our own shoes and think and behave the way our users do so that we can give them what they really need, not what we think they need. Voice Search Next, voice shopping is anticipated to be a $40 billion channel by 2022. I don’t suggest pouring all your resources on voice search, but I do recommend optimizing for semantic search and for ensuring that your website is always mobile-friendly. After all, the rise of voice search tells us that more and more people are searching and shopping using mobile. Going Digital Lastly, businesses need a digital marketing strategy.
But first you have to actually take the leap and migrate your business online. If you don’t have a digital strategy this 2022, you will have difficulty keeping your business afloat. For one, Google won’t be going away. As I wrote in the search landscape section, search CY Lists in the Philippines alone clocks about 750 million total visits on Google. So when your target audience is looking for answers, it would be in your . And of course, since going digital is inevitable, then SEO is inevitable. Key takeaway As businesses migrate online this year, competing in the search landscape is predictably about to get more challenging.
To ensure that you make the best decisions for your business then, you need to be as informed as you can be so you can create a good digital strategy and have a smart transition online. That said, one of the most important things you can do is to find a top agency to partner up with so you can dominate the search landscape and build the kind of presence you want online. If you want to know more about the work we’ve done for our partners and understand the state of SEO 2022 even better, download the complete State of SEO in the Philippines 2022 report by clicking the image below.
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發表於 11:11:32