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Ideally, you should leave it deactivated. To do so, you must go to the ad group settings, look for the “Optimized Targeting” option and leave it deactivated. This way your ads will only appear to people who are interested in your products. It's your turn: Do you use the display network in your strategy, what are your recommendations to optimize it? In this post I tell you the models most used by marketing agencies and Google Ads to charge for their services , my experience with each of these models and which one I currently use to charge for campaign management on Google.


How do you set prices and rates to manage Korea Phone Number Data Google Ads? Marketing agencies have some fee and price models to charge for their services, among the most common are: #1 Charge the Google Ads service for results achieved This model has two versions, the first is that they pay you for each proposal that is obtained through Google Ads ads and the second version is that they pay you per sale,. Get paid for leads: They pay you per prospect, lead or client, potential that is achieved through Google campaigns . The price the company pays you ultimately depends on the product or service being advertised. It is vital that the measurement is very well organized.



Get paid for sales made: They pay you per sale made through Google campaigns. They pay you a percentage of sales, for example 2% or 5% depending on the business, the product and ROAS. It is important to have a very well implemented conversion configuration with both Google Ads and Google Analytics. In this model of charging Google Ads for results, it is determined to have very good communication with the client and their sales team, transparent communication, to avoid misunderstandings. #2 Charge a flat rate for managing advertising on Google This model charges a fixed amount month by month for Google Ads management. No matter the value of the investment, the charge is always the same.