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Product text example #7: Nivea SEO optimized text on Nivea’s product page Example of SEO optimized text On the product page of the classic Nivea Creme, Nivea.de uses the main keyword Nivea Creme in the H1 heading, in the teaser and in the further product text. Important key terms or secondary keywords in a product text about a skin cream are of course “skin”, “skin cream”, “skin type”, which are also used. Although this product text is optimized for search engines, it sounds natural; the keywords flow discreetly into the description of the product. SEO optimization and user-friendly texts are not a contradiction.


Don’t forget: It’s not just your product text that should be SEO-optimized. Also create suitable Special Data snippets for your product pages. Felix explains more about this in his blog post Optimize titles and descriptions: More clicks for better rankings. FAQ: Product texts for online shops Sleeping Beauty and evil fairy with spinning wheel Text spinning – yes or no? One of many questions about creating product texts. What do I do if I have thousands of products in my shop? In this case, of course, you cannot (immediately) optimize all product page pages. It is recommended that you first identify your best-selling products, the top sellers , and have product texts created (or revised) for them.




Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Click here for the registration form. Buy product texts or write them yourself? If you have the time and a certain level of writing talent, you can write your product texts yourself. As a rule, however, it is advisable to hire professional copywriters , be it an online editor in your company or a copywriting agency. If you google it, you'll come across lots of content providers. Trafficprisma also offers an overview of providers including prices. Basically, it is important that the copywriters are able to write SEO-optimized texts. and well-thought-out product texts that stand out linguistically and also reflect your CI.