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Blue, clickable links) are very difficult to discover. Natural search rankings are no longer a sufficient factor to gain visibility. Therefore, instead of just trying to appear within the natural search rankings, it is important to consider the following items: Shown in featured snippets (otherwise pushed to the bottom of search results) Preserve video content displayed within a video carousel Aim for visibility in related entities (e.g. brands) Make sure your site appears when a user clicks on one of the "related searches" Retain the content displayed in the "Interesting finds" frame If you own a pizza restaurant, make sure your business appears as a local business when people search near you. Google's search results change depending on your keywords, so you need a unique approach to get as much exposure as possible for your brand. Why is "On-SERP SEO" a hot area? "On-SERP SEO" itself is not a new idea. But as Google's search results become richer and more interactive, focusing on just the traditional 10 positions becomes less valuable, and that trend is likely to continue.
You need to make your brand stand out whenever and wherever a user performs a search related to your brand . The situation has become even more complex. For example, since Google removed duplicate featured snippets in 2019 , there is no longer an easy answer to this very simple question: "Should I be Belgium Phone Number Data number 1 for my target keyword?" Google's removal of duplicate featured snippets means that if a featured snippet is used, it will be removed from natural search results. Therefore, even if your website used to be ranked number one and featured in featured snippets, it now appears only in featured snippets . Is this a big problem? You may think, "Isn't it displayed at the top of the search results?" Unfortunately, not all natural search links are created equal. Each featured snippet looks different, so there's no way to know which one is more likely to generate a click.
Rate than if they appeared higher in organic search results . Left: No featured snippet. 26% of clicks occur on the #1 URL. Right side: Featured snippet included. 8.6% of clicks occur on featured snippets. 19.6% of clicks occur in organic search results that appear directly below the featured snippet. Currently, being featured in a featured snippet can result in you losing up to 50% of the clicks you would have received as a result. If a featured snippet is selected, it may be more pleasing to see it included in regular organic search results, even if it is considered a de facto number two. You are being asked to make a very difficult choice. Should it be included in the featured snippets that appear at the top of all organic search results? Or should you prefer to stay within normal organic search results? This is where "On-SERP SEO" comes into play. The above selection should be judged based on the criteria of each search result. What will get you more clicks? Informational featured snippets with third-party information (e.g.
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