They are in the discovery phase and are simply

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MQLs are at the first level of the buying cycle . seeking information; they are not yet ready to buy. You nevertheless have enough information to qualify them and mature those who have the most business potential. Commercially qualified leads or SQL SQLs, or Sales Qualified Leads, are MQLs whose needs, motivations, budget, etc. are known to you.

Situated at a more advanced level of maturity, SQLs have often interacted Phone Number Data with a salesperson who was able to learn more about their profile and confirm their interest in your offer. At this stage, the SQLs are qualified and can be considered as prospects. They are “hot” enough to receive a demonstration proposal or a quote . Special case: Product-Qualified Leads or PQLs The PQL is a lead specific to companies that offer products and services in SaaS mode with trial or demonstration offers.




This is a person who has demonstrated, downloaded or tried a freemium product without going to the purchase stage. Qualify a lead: what for? As you will have understood, unqualified leads are sometimes future customers, sometimes simply curious people. Qualifying your leads is therefore essential to sort the information and select the people who deserve that you allocate resources.