What to do if a negative review is posted

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In this way, Google's reviews feature provides a trusted source of information for consumers and a way for store owners to collect valuable customer feedback. It is important to understand this mechanism and use it effectively. Two important elements of Google reviews Google reviews have the following two important elements in MEO measures. Evaluation factors in local search rankings Factors that influence decisions such as store visits Evaluation factors in local search rankings Information listed in Google reviews is positioned as an important source of information about stores.

Search engines understand more detailed information about stores with many revi Consumer Mobile number Database ews and use them as evaluation factors. According to the local SEO research report below, "reviews (word of mouth)" are a very important evaluation factor in local search rankings. Local Pack/Local Finder Ranking Factors (Translation: Gyro-n) Source: Whitespark Local Pack/Local Finder Ranking Factors (Translation: Gyro-n) Source: Whitespark Additionally, stores with many reviews are considered to be more popular and well-known. Related article: What are the evaluation factors for local search rankings in reviews? Factors that influence decisions such as store visits Many users refer to reviews and ratings before purchasing a product.



According to the survey data below, approximately 76% of users said they check reviews before making a purchase. “Survey on the actual status of online word-of-mouth use” Survey on the actual status of online word-of-mouth use Reference: “Survey on the actual situation regarding the use of online reviews” by Cross Marketing This trend also applies to store visits. In this way, word of mouth is not only an element of search evaluation in local marketing, but also an important element that directly leads to attracting customers.