The chances for higher positions

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Graphics with alt attributes , meta data optimized for keywords and phrases , URL with an important keyword, a good solution is also to include an FAQ Frequently Asked Questions section. Uniqueness and expansion Although there is a lot of talk about the uniqueness of content, there are still problems with duplication. Regardless of what keyword phrase we want to position, we must remember that all content should be  unique. Internal duplication , i.e. within your own website, and external duplication, i.e. from your competitors' websites, is a serious mistake. After detecting duplication, Google based on known criteria will only display the subpage that it considers to be the place where the original content was published.
  
Phrase positioning and other ranking factors Wellchosen phrases and unique content are not the end of activities. When determining the order of subpages displayed for a given phrase, Google also takes into account other factors. Internal and external linking is very important . Internal photo retouching links – internal links should lead to the positioned subpage. The website should be linked in the menu and footer, and links should also be placed on other subpages or in blog articles. Thanks to such links, Google robots will find a given subpage and indexation will be faster. External links  the more valuable the links leading to a given subpage, the greater in Google.



Loading speed – loading speed is one of the most important ranking factors . Even the best optimized subpage will not be successful if it takes too long to load. Page structure  a wellthoughtout page structure, thanks to which the user will find the subpage he is interested in, is another important element of positioning. Positioning  phrase analysis We must remember to analyze at all times . Verify what users are looking for, what information they stay with longer, and what information is not important to them. Detailed and regular analysis will be extremely helpful in the website optimization process.Local versus national positioning – what to choose.