MQLs and SQLs. Information-Qualified
Tegories based on the level of engagement. As we have mentioned, there are several platforms that can help you separate leads from qualified leads. Understanding this difference is essential for choosing the ideal time to make an offer. After all, the reason why you apply lead nurturing or lead nutrition with relevant content is exactly to generate a trustworthy relationship between the consumer and the brand and, if you make an offer to each message sent, you can generate the opposite effect. Lead qualification can be a slow process within your sales funnel. Having different content strategies for each step of the funnel will help improve your conversion rates . For example, the top of the funnel can have content explaining the customer's problem to attract them further into the funnel, where the type of content will be especiallyabout solutions to the problem. ADVERTISEMENT Finally, the customer is sent to the Chinese Australia Phone Number List bottom of the funnel, where the sales force assumes the lead. Ebook Content Marketing Starting a content strategy can be easier than you imagine. Download the ebook! What types of leads exist? There are several different classifications of leads and the class adopted varies depending on the company. This more descriptive classification of leads is based on different stages of the lead qualification process in IQLs, MQLs and SQLs. Information-Qualified Leads (IQLs) In the initial stage, the lead is classified as an IQL because they do not yet have enough
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information to continue the journey through the funnel. At this point, they don't know many facts about the company. For this reason, it is necessary to nurture them so that they become, one day, quality leads. These leads are, affectionately called, “cold”. Marketing-Qualified Leads (MQLs) After a good lead nurturing strategy, those who show interest in purchasing your product or service will become leads qualified by Marketing. An MQL is interested in your product, but is not ready to buy yet. In most cases, they need more information or attention from the Marketing or sales team to make the purchasing decision. ADVERTISEMENT These leads are priorities, since they are hotter and closer to the end of the funnel. Sales-Q
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