A bad choice of tool can quickly lead to additional
Remember: your marketing automation solution must save you time! There is nothing more frustrating than getting a tool and then realizing that it requires the support of an agency or an extra person in the marketing team to manage it… costs not foreseen at the beginning. To avoid unpleasant surprises, take the time to do a benchmark of marketing automation tools to choose the right solution for your needs.B2B marketers use marketing automation to help them Phone Number Data with their content marketing efforts and 75% say that marketing automation helps them better understand the performance of their content. (MarketingProfs) Content creation is one of our top priorities as marketers. But for a content strategy to produce leads (and customers), it is essential to be able to analyze the performance of your content and optimize it continuously. A marketing automation tool allows us to analyze.
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The results of our content (visits, downloads, conversion rates), and to simply prove the return on investment of our content strategy. 61% of marketers use marketing automation to generate more leads (Funnel Overload) Marketing automation tools, like Plezi, have the primary objective of generating qualified leads. By equipping themselves with this type of solution, marketers set up landing pages and forms to quickly collect more leads via their website. 90% of marketing professionals regularly use at least one type of marketing automation tool.
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